Each brand was built around the concept of offering a complete, accessorized product assortment for children's parties. We began with
Birthday Express,
which currently offers over 150 children's party themes. Each theme includes the products and information necessary to help parents
create a memorable birthday party.
We introduced our 1st Wishes and Costume Express brands to expand and enhance our line of party products.
1st Wishes
offers over 30 first birthday party themes, as well as whimsical gifts, decorations and high-quality clothing for that important first party.
Costume Express
offers an assortment of high-quality costumes and accessories for Halloween and other year-round costume parties.
We offer an extensive assortment of products in one convenient location, thus eliminating time-consuming
steps required to purchase products at multiple retail locations. And our ability to design and manufacture our own product enables
us to develop unique exclusive products and quickly react to consumer trends. We believe this combination of factors creates a more
compelling shopping experience than traditional retail stores offer.
For a detailed look at our history, please click here.